Best Practices for Expert Profile Photos

By Anh Nguyen |

A great profile photo can be a powerful tool for Experts to quickly build trust and communicate quality with customers. It welcomes customers, engages them quickly, and creates comfort to share whatever problems they came to you about.

Your profile photo should inspire customers to trust in who you are, your experience, expertise, and most importantly, that you are here to help them.  It helps to create that very important a human-to-human connection, as opposed to the customer thinking they're talking to a computer.  If you're not sure what to use for your profile photo, here are some tips:

Use a photo that takes up at least 60% of the frame

Customers want to see the face of the person that they're talking to. We recommend that you choose a photo of yourself where you're facing the camera and your head takes up at least 60% of the frame. If you need to, you can use image programs such as Paint to crop larger photos.  There is also a cropping tool available on the upload page.  


Show what you do

Whether you're helping patients, treating animals, working out on the road, or fixing problems in the shop, using a photo of you in your environment shows your authority and expertise in the field.


Don't forget to smile

JustAnswer is a service company and customers come to JustAnswer with the expectations that they can get fast, quality information and friendly service from Experts. When customers see an Expert photo with a warm smile, they are more likely to feel connected to the Expert from the get-go.



Try these profile suggestions for yourself and see if you notice the difference in how customers respond to you.

Note: Your photo file needs to be between 500x500 and 1000x1000 pixels. If you need help, feel free to contact Expert Support via the Submit an Inquiry button above!

Have more questions? Submit a request


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    I too think the stereotypical stethoscope over the shoulder is tacky. My wife is an MD and never wears one like that.
    I am a plumber and when I see a picture ad of a "plumber" leaning over a toilet with a big red pipe wrench, I cringe. There is nothing about a toilet that ever needs any pipe wrench, unless your going to smash the china toilet into pieces!
    But, not all rappers are black, not all Texans are red necks, and everyone in San Fransisco is Gay. Therefore stereotypes are tacky. If this comment is offensive, I am sorry, I only intend to be honest about images and people.

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    Anh Nguyen

    Hi Greg, thanks for your input. Just know that this article is meant to be used as suggestions based user testing we conducted with customers. You are welcome to choose a photo that you think will resonates well and communicates trust with customers.